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In December 2021, Mavshack and Centas signed a live shopping agreement. Mavshack has developed a live shopping app over the years, which they launched in 2020. We at Centas with our mobile studio solutions have been looking for a professional partner and we finally fell for Mavshack.
Live shopping is a relatively new concept in Sweden and Europe, but has been around for a long time in China, where it is estimated that about 20% of all online shopping is done via live shopping. Live shopping is another way to interact with your customers, and the ability to ask questions about the product increases customer confidence.
